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AI-generated conceptual campaign by Sassou Hlontor
A fully AI-conceived campaign reimagining summer through a cold, dystopian lens.
Sweat, wet skin, and harsh light evoke an oppressive heat — yet the atmosphere remains distant, desaturated, and still.
Eyewear becomes a shield, a mirror, a symbol of isolation.
Blending futuristic minimalism and post-luxury codes, the project explores how physical intensity can coexist with emotional detachment.
These are selected works from march 2024 to january 2025. It includes mostly clothing design, poster & cover design, and editorial. These works preshows a reflection of my influences and acknowledge my wish to show it through my art.